Homeschoolers are actually not the easiest marketing targets in general. You might think that we are such a specific subset of the population that we basically have a marketing bullseye on our foreheads, but the truth is that people homeschool their children for such a wide variety of reasons that figuring out where we are coming from can be a full-time job in itself. The one thing homeschoolers DO have in common is their belief that by homeschooling, they are providing a customized education for their child.

Cheryl Seelhoff continues her look at the history of homeschooling by examining the influences of unschooling, Raymond and Dorothy Moore, Bill Gothard, and more.

This is the final installment of Cheryl Seelhoff's series on the history of homeschooling in America.

This infographic from OnlineCollege.org features a graphical representation of the history of homeschooling, methodologies, statistics, and other interesting facts.

With podcasts you have a chance to reach a new component of the homeschool audience that you might not reach via newsletters, blog posts, or social media. This video details three advantages to marketing through podcasts.

For eight days in February, 1994, the home schoolers of this nation gave Congress a lesson on the power of grassroots politics it is not likely to forget. It began when an amendment was introduced to H.R. 6, an enormous education reappropriations bill, which would have required all teachers in America to be certified in each and every course they teach. (See article on “The Battle of H.R. 6.”) This provision would have encumbered public schools—especially small public high schools. It would have seriously interfered with America’s private schools. But for home schools, the provision was the political equivalent of a nuclear attack. America’s home schoolers astonished Congress with a political counterstrike that was quick, effective, massive, and decisive. There are three central reasons why the home schooling community was able to respond in this manner.

An interesting list of homeschoolers from history, along with a short description of homeschooling experience.

If you’re looking for a perfect niche market for your specialty toys, you might try homeschoolers. Since they are outside of the mainstream, they tend to be more skeptical about mass-marketed products and more inclined to make unorthodox choices, as a scan of homeschooling websites and a survey of five homeschooling moms revealed.

The homeschool niche is unique and has its own quirks. This youtube video shares ten tips for marketing your product or service to homeschool parents.

Patrick Farenga looks at the history of homeschooling from before the founding of our country to present day. He includes discussion of the work of some important people in the homeschooling revolution.

House Resolution 6 of 1994 was a reappropriations bill for the Elementary and Secondary Education Act (ESEA). Ordinarily such bills deal with public education and would have little, if any, impact on home educators. But that year, a few small wording changes affected thousands upon thousands of home schooling families, and resulted in over a million phone calls to Congress.

Massachusetts has no statute that specifically addresses homeschooling. Rather, homeschooling is governed by case law, in conjunction with applicable statutes. This article discusses the most important court cases affecting home education in Massachusetts, along with a brief look at the statutes that pertain to homeschooling.

In July 2000, Louisiana residents Joyce and Eric Burges created the National Black Home Educators Resource Association, a nonprofit organization that provides advice on curriculum materials, pairs new families with veteran home educators, and produces an annual symposium. The Burgeses’ goal is to encourage other African-American families to become more involved in their children’s education. This article tells their personal story and how they have impacted the community in which they live.

This is an interview with Dr. Raymond Moore, with an emphasis on his and his wife's influence on the homeschooling movement.

Although HSLDA has changed over the past 30 years—in terms of the size of our membership and staff and our physical location—our original vision and purpose remain unchanged. HSLDA exists expressly for the purpose of advocating family and freedom.

Maureen McCaffrey Williamson examines the homeschool market and shares several resources for contacting with the homeschool market, including mailing lists of homeschoolers, periodical available for advertising, and more.

Home in education has been around as long as Adam and Eve. Adam and Eve had no teachers or school to send their children to, so they simply had to do it themselves. It has been the case during much of history that they were simply no schools to send children to, leaving parents with no alternative but to homeschool.

Steve Moitozo explains how homeschooling is parents deciding and directing the education of their children—deciding and directing the education, not doing all the educating.

A look at what homeschoolers buy and different ways to reach the homeschool market.

A brief look at the history of the Massachusetts Compulsory Attendance Law from 1852. Compiled for workshop on History of Compulsory Attendance. Research done by Nicky Hardenbergh at the State Archives.

A short history of homeschooling in America from its roots in the family-centered lifestyle of the nineteenth century to today. Includes a general discussion of the evolution of homeschooling in the twentieth century.

This timeline highlights the important milestones in the fight for homeschool freedom in the United States.